( WEB STUDIO )NEW YORKEST. 2012

Graphite.

Calm websites, sharply made.

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Twelve years, in numbers.

Six crafts. One studio.

01 / 06 · AUTOPLAY

01 — UX · UI · ART DIRECTION

Web design

Interfaces with a point of view — structure first, then the details nobody else notices.

  • Research & UX
  • Art direction
  • UI design system
  • Prototypes

02 — FRONT-END · CMS · APIs

Development

Hand-written, fast, accessible code. WordPress, headless or fully custom.

  • Front-end build
  • CMS setup
  • Integrations
  • Performance

03 — SHOPIFY · WOOCOMMERCE

E-commerce

Stores that feel like a brand, not a template — and convert like one.

  • Store design
  • Checkout UX
  • Payments
  • Product data

04 — IDENTITY · TYPE · VOICE

Branding

Logos, type systems and tone that hold up from favicon to billboard.

  • Logo & mark
  • Type system
  • Brand voice
  • Guidelines

05 — INTERACTION · 3D · VIDEO

Motion

Movement with purpose: transitions, micro-interactions and product films.

  • Micro-interactions
  • Page transitions
  • 3D scenes
  • Product film

06 — HOSTING · SEO · GROWTH

Support

We stay after launch — updates, performance and steady improvement.

  • Hosting
  • Updates
  • SEO
  • Monthly reports

Selected work.

All projects (24) →

Twelve weeks,
no surprises.

NOW PLAYINGW01 / W12

Discover

Strategist · Art director · Project lead

DRAG THE PLAYHEAD →
W01W02W03W04W05W06W07W08W09W10W11W12
01Discover
W1–2STRATEGY BRIEF + SITEMAP
02Design
W3–6FULL UI DESIGN + PROTOTYPE
03Build
W6–10STAGING SITE + CMS
04Launch
W10–12LIVE SITE + HANDOVER
TEAM ON DUTY
  • Strategist
  • Art director
  • Designers
  • Developers
  • QA
  • Project lead
NOW · W01 · DAY 1

Promises, in writing.

Not marketing. Clauses you sign on day one.

  • 01§ 7.1

    Deadline in the contract

    If we’re late, you get 10% off for every week we slip.

  • 02§ 4.2

    Fixed price

    The number we quote is the number you pay. Scope changes are agreed first.

  • 03§ 9.3

    30 days of free care

    Bugs, tweaks and questions after launch — on us.

  • 04§ 11.0

    The code is yours

    Full ownership, documented, no lock-in. Take it anywhere.

SERVICE AGREEMENT — GRAPHITE / CLIENTPAGE 4 OF 12

  1. § 4.1The Studio will deliver the Services described in Appendix A.
  2. § 4.2The Fee is fixed. Any change of scope requires a written addendum agreed by both parties before work begins.
  3. § 6.4The Client provides one decision-maker and timely feedback within 3 working days.
  4. § 7.1The Launch Date is binding. For each week of delay caused by the Studio, the Fee is reduced by 10%.
  5. § 8.2Weekly reviews are held every Thursday unless agreed otherwise.
  6. § 9.3For 30 days after launch the Studio fixes defects and answers questions at no charge.
  7. § 11.0All rights to code, design files and content transfer to the Client upon final payment.
  8. § 12.1Either party may terminate with 14 days written notice.

Alex MorganFOR GRAPHITE

YOUR SIGNATURE

Your budget, our best.

$18k

5 of 8 included · about 8 weeks

Start at $18k →

In their words.

OVERALL RATINGLIVE

4.9/ 5

  • 5★101
  • 4★11
  • 3★0
  • 2★0
  • 1★0

CLUTCH · GOOGLE · DIRECT98% WOULD HIRE AGAIN

FILTER · 08 SHOWN

5 out of 5 starsFASHION

“They didn’t just redesign our site — they gave us a voice we hadn’t found ourselves.”

Anna LindqvistFOUNDER · NORTHWIND ATELIER+212%

5 out of 5 starsRETAIL

“The bike builder they made is now our best salesperson.”

Jonas BergCEO · ATLAS BIKES+38%

5 out of 5 starsDESIGN

“Our site now feels like walking into the studio itself.”

Ines DuarteFOUNDER · LUMEN STUDIO98

5 out of 5 starsF&B

“The calmest launch we have ever had. On time, on budget, zero drama.”

Marcus ReedCMO · HALDEN COFFEE×3

5 out of 5 starsARCHITECTURE

“Every detail was considered. Our inbox finally fills with the right clients.”

Sofia MarinPARTNER · MIRA ARCHITECTS+64%

5 out of 5 starsMEDIA

“They understood the station better than our own team did.”

Tom OkaforDIRECTOR · FIELD NOTES RADIO120k

4 out of 5 starsTYPE

“A specimen site as sharp as our letterforms. Sales of licences doubled.”

Petra HolmMD · OSLO TYPE FOUNDRY×2

4 out of 5 starsBEAUTY

“Precise, fast and honest about trade-offs. Rare combination.”

Lea NovakHEAD OF BRAND · KOVA4.8%

5 out of 5 starsF&B

“The calmest launch we have ever had. On time, on budget, zero drama.”

Marcus ReedCMO · HALDEN COFFEE×3

4 out of 5 starsBEAUTY

“Precise, fast and honest about trade-offs. Rare combination.”

Lea NovakHEAD OF BRAND · KOVA4.8%

5 out of 5 starsFASHION

“They didn’t just redesign our site — they gave us a voice we hadn’t found ourselves.”

Anna LindqvistFOUNDER · NORTHWIND ATELIER+212%

5 out of 5 starsDESIGN

“Our site now feels like walking into the studio itself.”

Ines DuarteFOUNDER · LUMEN STUDIO98

Next start: April.

Reserve April

BOOKEDOPENWE TAKE 3 PROJECTS A MONTH

SHEET A1 · GRAPHITE / ACCOUNT · SCALE 1:1

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