What we do.
Six crafts under one roof — from the first workshop to launch day, and after.
Start a project →SHEET 02 / 07MOVE TO MEASUREGRAPHITE / SERVICES
Open a craft.
AUTO · NEXT IN 5s
01 · WEB4–8 wk
Websites
Marketing sites that load fast and age well — designed, written and built by the same team.
- 01Strategy workshop
- 02Custom design
- 03CMS of your choice
- 04Copy support
- 05SEO & analytics
- 0630 days care
from $6k
02 · SHOP8–12 wk
E-commerce
Stores that feel like your brand, not a template — Shopify or headless.
- 01Product & checkout UX
- 02Shopify / headless
- 03Payments & shipping
- 04Photo art direction
- 05Conversion tracking
- 0690 days care
from $14k
03 · BRAND4–6 wk
Brand
Logo, type, colour and voice — the system everything else stands on.
- 01Positioning workshop
- 02Wordmark & logo
- 03Type & colour
- 04Voice & tone
- 05Guidelines
- 06Launch assets
from $8k
04 · MOTION2–6 wk
Motion
Interactions that explain, not decorate — from micro-states to 3D scenes.
- 01Interaction design
- 02Micro-animations
- 033D & WebGL
- 04Lottie / Rive
- 05Performance budget
- 06Reduced-motion
from $5k
05 · SYSTEM6–10 wk
Design systems
Components and tokens your team can actually use — in Figma and in code.
- 01Audit
- 02Tokens
- 03Figma library
- 04React components
- 05Docs site
- 06Team training
from $12k
06 · CAREongoing
Care
A senior team on call after launch: fixes, updates and steady improvements.
- 01Hours bank
- 02Fixes in 24h
- 03Security updates
- 04Monthly report
- 05A/B tests
- 06Cancel anytime
from $2k/mo
Your budget, our best.
-
✓ INCLUDEDFROM $5K
Custom design
Every page designed for you
-
✓ INCLUDEDFROM $5K
CMS
Edit it yourself
-
✓ INCLUDEDFROM $8K
Up to 10 pages
Room for the full story
-
✓ INCLUDEDFROM $12K
Motion
Interactions & transitions
-
✓ INCLUDEDFROM $16K
Brand refresh
Logo, type, voice
-
NOT YETFROM $22K
E-commerce
Store, checkout, payments
-
NOT YETFROM $34K
3D & film
Product scenes, showreel
-
NOT YETFROM $48K
Dedicated team
Three months on call
5 of 8 included · about 8 weeks
Start at $18k →What you walk away with.
KIT GRPH-01 · 8 ITEMS · YOURS TO KEEP
K-01FIG
Figma files
Every screen, every state, organised and named.
K-02GIT
Source code
A clean repo you own — documented, tested, deployable.
K-03CMS
CMS
Set up, filled in and explained to your team.
K-04JSON
Design tokens
Colours, type and spacing as one source of truth.
K-05PDF
Brand guidelines
How to use the system without us in the room.
K-06KEYS
Accounts
Domains, hosting, analytics — in your name, not ours.
K-07PDF
Launch report
Speed, accessibility and SEO scores on day one.
K-08CARE
30–90 days care
We stay on call while you settle in.
You're a growing company.
A — LAUNCH
Launch
$6k
Too small for your team.
B — STUDIO★ YOUR FIT
Studio
$14k
The right size: full site, brand and room to grow.
C — PARTNER
Partner
$40k
Worth it once you hit product-market fit.
ATLAS BIKES · 50% AFTER
Before, and after.
AFTER — 2024
BEFORE — 2019
- CONVERSION—
- AVG. ORDER—
- FIRST PAINT—
- BOUNCE RATE—
Frequently asked questions
READING ITSELF · HOVER TO TAKE OVER
Most sites land between $6k and $22k. You get a fixed price after the first call — no hourly surprises.
BLANK 1 / 4 · WHAT
Write a one-sentence brief
Hi Graphite, I need for my , live by , budget around .
CHOOSE WHAT →
BRIEF #2041 · LIVE
Launch
New website for a coffee shop.